We build products that solve real problems.

We identify opportunities, build technology solutions and take them to market fast to improve the lives of millions of people and companies.

Users in🇺🇸United States🇫🇷France🇪🇸Spain🇨🇱Chile
Lukas Gaete
Lukas Gaete
Founder & CEO · Chile
Founder

From Hacker to Founder

Lukas started studying cybersecurity at 15 and landed his first job as an ethical hacker at 17. That period taught him to understand complex systems, spot vulnerabilities and build solutions under pressure.

Over time he decided to apply that mindset to a bigger mission: creating technology companies and products capable of improving the lives of millions of people.

Today he leads Money Lat, a company focused on identifying opportunities, building solutions fast and taking products to the global market.

01
Our products

What's already in the market.

01 / 03
Conduzy

Conduzy

Driving theory · Chile

Conduzy is an end-to-end platform to prepare for the driving theory exam in Chile. It brings together up-to-date tests, interactive lessons, progress tracking and an intelligent tutor that helps resolve doubts and understand the most important content. Its goal is to turn a complex, messy preparation into a simple, clear and effective experience.

Education
100K+
Users
4.8
02
Vision

A system for building products, not a single bet.

We create products through a system designed to shrink the time between spotting an opportunity and bringing a solution to market. We research, build, distribute and scale under a single team.

01We identify

We find problems worth solving.

We analyze markets, searches, trends, competitors and user behavior to spot frequent needs that still lack a solution that's simple, accessible or effective enough.

We don't start by building. First we verify that the problem exists, that it affects enough people and that there's a real opportunity to create a better solution.

Search volumeTrend
Market size
Competitors
User pain points
02We build

We turn opportunities into working products.

We define the solution, design the experience and build mobile apps, SaaS platforms, MVPs and technology infrastructure.

We rely on automation and AI agents to accelerate research, design, development, testing and iteration. This lets us shrink the time between a validated idea and a working product, without sacrificing judgment or quality.

AI-accelerated · Design · Code · Test · Iterate
03We launch

We take each product to market and build distribution.

We ship working versions, get real users and measure the market's response from day one.

We combine organic content and paid acquisition to discover which messages, creatives, channels and audiences generate users, sales and sustainable growth.

Organic growth
TikTokInstagramYouTubeFacebookX
Paid growth
Meta AdsTikTok AdsGoogle AdsReddit AdsApple Search Ads
04We scale

We measure what works and take it to new markets.

We analyze acquisition, activation, conversion, retention and monetization to understand how to improve each product.

We scale profitable channels, optimize the product and expand solutions into new audiences, platforms and countries. What works gets more resources; what doesn't gets improved or replaced quickly.

GrowthScaling
Users
Revenue
Retention
Markets

We identify fast. We build fast. We learn fast. We scale what works.

A repeatable system for launching products, validating markets and turning opportunities into technology companies.

Let's build the future.

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